Ideas for Business Marketing - Signs, Boards, Banners, Posters, Walls, Trade Shows

Customer Attraction:

Air Branding & Advertising

Large Scale Billboards

Branding rules meant to be broken

How mobile graphics can help your business

Going Big for Small Business

Visual Communication

Luxury branding & imaging

How wholesome branding can boost your reputation

Effective branding as a business strategy

Hiring the right branding consultant

Trade Show Ideas & Tips:

How to create custom trade show banners: This will give you some tips and advice to help you create the best possible trade show banners.

How do I attract trade show attendees? Ideas and Tips: Click the preceding link for the full document: Trade show marketing is an important part of any successful business strategy. Whether you’re a seasoned regular or this is your first time exhibiting, we know coming up with creative trade show booth ideas can be a challenge. Fortunately for you, we’ve had a lot of experience with trade show ideas – and know what to do (and what not to do) in order to successfully promote your product and generate new clients. From how to say a lot with just a little to how to stand out from the competition, here are 10 trade show tips guaranteed to make your booth best in show.

If you're opening a business and starting out for the very first time, then here are a few festivals and trade shows in our area that you should consider attending. Research them first before signing up to become an exhibitor so you're  sure that they fit your audience:

• A Taste of Edmonds Festival
• Mill Creek Festival
• Seattle Seafair
• Seattle Home Show (every year at Seattle Convention Center)
• Northwest Foodservice Show (every second year at Seattle Convention Center)

Sign Marketing Ideas & Tips:

Basic Banner Design Tips: This will help you get organized around some fundamental concepts of banner design.

Outdoor Advertising - Building Signage, Vehicle Advertising, Billboards, Mobile Advertising.

Tools in Marketing - Ideas and Tips - Signs, Vehicle Graphics, Trade Shows, Banners: This section provides ideas using specific products to help you market your business.

Boosting Your Brand with Customized Signs, Banners, Decals, and other Accessories

Graphic Design Ideas & Tips:

Powerful Advertising Graphics

Designing a logo that lasts

Understanding Basic Elements & Principles of Graphic Design

Anatomy of a great Business Logo

3 Graphic Design Tips for Affordable Small Business Branding

How To Avoid Bad Graphic Design - 5 Graphic Design Tips

Graphic Design Tips - Business Cards, Brochures, Vehicle Wraps: This document is written by a graphic designer and it contains some simple tips and advice that will help prime your thinking process.

Elements of Effective Sign and Banner Design: This document talks about:

• Visibility
• Readability
• Notice-ability
• Legibility

These are all very important concepts to think about and incorporate into your signs, banners and trade show displays.

Design Elements to Produce Impact - Signs, Banners, Vehicle Graphics: This document talks about various design subtleties that can be used to make a dramatic impact to your signage.

Color and Contrast - Signs, Banners, Vehicle Graphics: This document talks about improving legibility through the use of color and contrast.

Distance and Visibility - Signs and Banners: This document provides a table that you can use to gauge lettering height that is needed so that the text on your signs can be read at a predetermined viewing distance. This will give you a pretty good understanding of how far your signs can be viewed while still maintaining good legibility and readability.

Graphic Design File Formats: This document talks about the following file formats:

• AI
• PSD
• TIFF
• EPS
• JPEG
• PDF

Organizing Your Marketing Needs:

The Importance of Business Cards (Tips): This article will get you primed! It will help you to think about where business cards fit into your marketing strategy and why spending the effort to get your cards looking professional is time well spent.

How to Plan a Business: Marketing a New Business for Success. If you're thinking about opening a new business (or enhancing your existing marketing presence). Then this is guide is a great read. Opening a company is a daunting undertaking that requires a lot of pre-planning. This is a great article that will get you off to a flying start. It also contains a series of checklists by industry. Use the checklists as a means to research your needs. This will help you to start understanding your costs so that you can plan your initial operating budget.

Signs, Trade Show Displays, Banners - Questions to Ask Yourself

Vehicle Graphics - Questions to Ask Yourself

How To Maintain Your Graphics:

Anatomy of a great Business Logo

How to hang, install, clean and store your Banner: A document that will answer your questions about hanging your banner as well as maintaining it.

How to prepare, install, maintain, clean and store your Magnetics: A document that will answer basic questions about magnetics.

How to wash and maintain Vehicle Graphics, Wraps and Lettering: This document will give you the information that you need to take care of the graphics on your vehicle.

Do It Yourself:

Do it yourself - how to apply Vinyl Lettering and RTA: This is a basic document that provides instructions on how to install simple vinyl lettering.

Frequently Asked Questions: This page contains a lot of helpful do it yourself information including videos.