Also known as sandwich board signs, pavement signs or walkway signs, A boards are an inexpensive and highly effective way to advertise your business.
Tip #1: Customers can’t buy what they can’t see.
This classic business adage is so important, it’s worth repeating: customers can’t buy what they can’t see. So if your business or storefront is hidden from view, your customers can’t find you. Remedy this with an eye-catching, can’t-be-missed advertisement: an A board sign.
Tip #2: Bring customers directly to you.
From trade shows to farmer’s markets, A frame signs are a great way to direct potential customers to your booth or display. Place one strategically at the main entrance and direct foot traffic your way – ensuring customers can easily find and recognize your business.
Tip #3: Take advantage of unused sidewalk space.
Don’t wait for customers to enter your store to begin your sales pitch. Get them interested even earlier with sidewalk advertising. Generate more sales without any extra work by using A boards to promote a new product, advertise a seasonal sale or highlight a daily special.
Tip #4: Attract new customers.
Think about all the people who drive by your storefront every day. If they never get out of their cars, they may not even know your store exists! Prominently position your A board on the sidewalk or curb to grab the attention of passing commuters.
Tip #5: Increase readership.
People notice new and different things. So change up the message on your A-board every few days to promote a new product or advertise a seasonal special. You’ll boost your customer readership, and ensure potential customers continually notice your business.
Tip #6: Customize, customize, customize.
Not all A frames were created equal. Nor should they be. Whether it’s a brochure pocket for free information or a chalkboard surface to advertise daily specials, customize your A frame to meet your business’ needs.
Tip #7: Make them hungry.
If you own a café or restaurant, an A board is a must. List a different special each day (be sure to include all the yummy ingredients) and watch as hungry patrons fill up your dining room in no time at all!
Tip #8: Location, location, location.
A board signs make great advertisements because they’re lightweight, fully portable and also durable. So don’t just plop one down in the first place that strikes your fancy. Take advantage of the sign’s mobility and strategically position it so that it attracts the greatest attention from foot traffic or commuters.
Tip #9: Keep it simple.
Remember that attention spans are short, and commuters driving by can only safely read so much before they pass your A board sign. So keep the message short and sweet.
Tip #10: A picture is worth a thousands sales.
This old marketing adage definitely rings true with A boards. Remember, a creative graphic or image of your product is worth more than excess verbiage. So keep the message short and the pictures big.