Posters are ideal for grabbing attention, communicating product benefits and generating sales – all without breaking the bank. Here’s what to do—and what not to do—in order to ensure your posters get the job done right the first time.
Tip #1: Don’t be afraid to ask for design help.
When it comes to designing posters, it’s always better to call in the graphic design experts. Poster advertising may be inexpensive, but there’s no need to scrimp when it comes to the design. Don’t let your brand get tarnished by a cheap looking poster.
Tip #2: Keep it simple.
Whether you’re going big and bold with a wall poster or staying small, keep your design and message simple. Remember, the simpler the graphic, the greater the impact. Just don’t forget to include contact information for your business.
Tip #3: Promote seasonal specials.
Posters are an inexpensive way to advertise a new product or promote seasonal specials. Print up a bunch to advertise an upcoming sale, and give out matching flyers to customers.
Tip #4: Put your posters where your customers are.
The great thing about posters is that you can put them anywhere! Get to know your target audience and place posters directly where they spend time, whether it’s the local coffee shop, the mall, a community event or the Little League Field.
Tip #5: Display posters in your store.
Be sure to display a few posters at your point of sale, even if that’s your store. You may be surprised by the number of customers who come to your store on a regular basis or drop by to browse and aren’t familiar with the product or seasonal special your posters are promoting.
Tip #6: Don’t get stuck with a flimsy poster.
Inferior posting printing can turn your marketing masterpieces into cheap-looking advertisements. Be sure to select a poster printing company that only uses the highest quality materials, including thick poster board, so your posters look great and are long-lasting.
Tip #7: Lamination is your friend.
If you want a poster to last a lifetime, laminate it. This will ensure that it stands up to natural wear and tear, and will protect the colors from fading.
Tip #8: Include photos.
Do you have a great product photo but aren’t sure how to turn it into advertising success? Talk to an experienced graphic designer; they’re experts at turning photos into eye-catching ads. Just make sure your photo is high-resolution; 1600 x 1200 is the minimum for 8x10 posters, and you’ll want even better resolution for larger posters.
Tip #9: Get creative with a wall mural
Create a unique visual identity for your business with a wall mural. Combine product photos, customer images, your logo and more for a visually appealing and marketing savvy wall mural.
Tip #10: Refresh your office space.
Standard office walls are boring and do nothing to boost your bottom line (or company morale). Trade your boring walls in for a decorative wall covering or mural that’s fun, attractive and makes your staff proud to work at your business.