From your storefront to your car, turn your windows into marketing gold with these window graphics advertising tips.
Tip #1: Put your storefront to work.
Your storefront is truly your company’s window on the world. If it’s empty or poorly signed, however, it’s sending the wrong message to potential customers. Make sure it’s advertising your business!
Tip #2: Spread the word.
Window graphics are the ideal way to communicate important information to potential customers. Spread the word about special discounts, clearances, sales, and hours of operation. And even when your store is closed, your window graphics will still be busy communicating with customers.
Tip #3: More impressions for less money.
For a storefront window, every person that comes by will see your window advertisement, whether they are driving past on their daily commute or walking down the sidewalk to another store. On a busy street or in a popular shopping mall, that adds up to a lot of impressions very quickly, for not a lot of money.
Tip #4: Put your car to work.
Make sure your company is seen coming and going with stickers for car windows. From small decal logo stickers to larger full-sized window stickers, vehicle window graphics are a bold and professional way to promote your business.
Tip #5: Keep it temporary: no mess, no fuss.
Static window clings are perfect for seasonal promotions because they are easy to add and remove. These designs easily peel on and off the window, and are designed for multiple applications.
Tip #6: Get creative.
Thanks to the latest technology, window signs can be anything but boring. Using large format digital printers and computer cutters, graphic sign companies can produce custom, eye-catching and fade-resistant graphic displays. Their window perforations and window vinyl will get you noticed!
Tip #7: Let the light in.
Some window graphics, known as window perfs, are designed so that you can see out from the inside while the outside observer can only see the marketing graphic. Light can also pass through so the window graphics won’t turn your store into a cave.
Tip #8: Frost it.
Window graphics can create the illusion of etched or frosted glass for a fraction of the cost of the real thing. Add a sophisticated touch to your office or storefront.
Tip #9: Change it up.
People respond to new and different things. Even the most creative window graphics can look boring and tired when left up for months. Change things up every few months to attract attention and new customers.
Tip #10: Capitalize on impulse purchases.
People love window shopping. Give potential customers something to look at, and then bring them into your store with a great promotion or discount.