Why Business Cards are Important - Tips
You can still gain more clients or customers without spending too much on advertising. A business card is one of the most powerful yet subtle marketing tools you can use for your business. If you’re planning to commission or redesign your business card, here are some tips to help you make it as effective as possible.
A business card plays a big role in corporate identity, among other things. They include business logos and direct information, making them an essential part of commercial networking. Business cards are traditionally used to make and connect contacts, but these days, they are also useful for cultivating leads and increasing ROI.
Brand establishment is an important part of business, especially when you have many clients. Focusing on brand establishment helps you remain competitive and creative, and makes it easier to come up with innovative solutions.
So what kind of business card should you use? Business card designs today have evolved from simple to captivating. There are high-end business cards with striking visuals and those that focus more on marketing. You should choose a card that clearly sets your brand across, without being too obvious or forceful. A traditional template with your logo and contact details will be perfect for long-term ventures.
Business cards are still widely used in daily business, mainly for building strong client relationships. Your business card should feature different facets, like displaying your services and your contact information. The materials and finish are also important. You can choose from gloss, matte, or laminated finish. The paper should be thick enough so they don’t easily fold.
Some companies like to posh-up their business cards like incorporating UV coating and silk lamination. Many also choose trendy designs, but a good, classic template will continue to serve you in years to come.
Do you need business cards to upgrade your marketing? We have specialty business cards ready to deliver in just 10 days. Contact us at 425 481 4900 for inquiries and quotes.
By Rani Bal